Case Study: Paul Dehaen reaches new international markets and boosts revenue by 25% with Sana Commerce

How Paul Dehaen Reached New Markets With E-Commerce

Paul Dehaen is a Belgium-based distributor of beauty, grooming and household products with 25+ years’ experience and an ERP on Microsoft Dynamics AX. When it began selling end-of-life and small-quantity products, the company needed an e-commerce solution tightly integrated with AX to handle specific units of measurement, changing labels and prices, and to give customers 24/7 access and accurate product information without time-consuming calls.

By implementing Sana Commerce’s AX-integrated web store, Paul Dehaen provided real-time product data, an online catalog, and cross-selling capabilities that let customers order anytime. The result: streamlined ordering, new smaller and international customers (notably Italy, Hungary and France), and an expected revenue uplift of more than 25%.

Paul Dehaen

Paul Demarbaix

IT Consultant