Case Study: NHP (Australasian electrical distributor) achieves 24/7 self-service and empowered sales agents with Sana Commerce

How NHP Empowered Clients and Sales Agents With E-Commerce

NHP is an Australasian electrical engineering distributor specializing in motor control, power distribution and automation. With customers across Australia and New Zealand and core systems in Microsoft Dynamics AX and Perfion, NHP’s challenge was to deliver 24/7 self-service access to product information, stock and pricing while carefully introducing e-commerce that coexists with traditional wholesalers and supports a broader digital transformation.

NHP chose Sana Commerce, which integrated directly with their ERP and PIM and with their existing corporate website to provide a seamless, mobile-friendly experience. The platform gave customers and field sales easy access to drawings, specs, pricing and order history, and NHP has already seen smoother product discovery and increased engagement — page visits, PDF downloads and registered users rose about 30% year-on-year — while empowering sales reps to quote and serve customers on the go.

NHP

Reyner Karnali

E-Commerce Lead