Case Study: Natura Europa achieves 4x lower total cost of ownership with Sana Commerce

How Natura Europa saw a 4x lower total cost of ownership with its new Sana web store

Natura Europa, the European arm of Brazilian cosmetics group Natura (owner of brands like Aesop, The Body Shop and Avon) needed a fast, responsive e-commerce entry into Europe that would integrate with its Microsoft Dynamics NAV ERP. Their existing web store was slow, poorly suited to NAV, and they aimed to migrate 200+ pages and launch quickly without heavy advertising spend.

They implemented Sana Commerce for native ERP integration, a responsive out‑of‑the‑box store and a sub‑3‑month rollout, simplifying content migration and marketing controls. Results included a 65% increase in mobile revenue (and a 50% rise in mobile conversion rate), a 50% increase in organic traffic, and a fourfold reduction in total cost of ownership.

Natura

Florent Guilbert

E-Commerce Manager