Case Study: Krautli achieves faster order processing and improved customer service with Sana Commerce

How Krautli Improved Speed and Service With E-Commerce

Krautli is a Benelux wholesaler of mechanical and electronic automotive parts running Microsoft Dynamics AX. They struggled with a third‑party web store that was disconnected from TecDoc and their ERP, causing slow, error‑prone order processing and preventing personalized catalog views for regular customers.

By implementing Sana Commerce—integrated with Dynamics AX and TecDoc—Krautli brought the web store in‑house with an easy‑to‑use admin interface. The change delivered faster updates and order handling, full control over pricing and content, improved customer service (personalized discounts, order confirmations, access to history and invoices) and set the company up to add direct payments and onboard more customers online.

Krautli

Michiel Krautli

Managing Director