Case Study: Joolz achieves 40% online ordering and streamlined international growth with Sana Commerce

How Joolz improved efficiency and fueled international growth

Joolz is a mid-sized maker of pushchairs and accessories that combines product customization with a commitment to sustainable living. Operating internationally on Dynamics NAV, the company faced a common challenge in a conservative industry: reduce manual, fragmented order handling (email, fax, phone) and centralize operations to serve end customers and retailers more efficiently while supporting international expansion.

Joolz implemented a Sana-powered web store tightly integrated with Dynamics NAV, guiding customers to buy online and using the store as a future service portal to track orders and report issues. Rolled out across five countries, the solution drove online orders to about 40% within two years, supported at least 35% annual growth with only one additional back-office hire, and significantly improved customer service—moving the company toward its goal of 100% web orders.

Joolz

Ralf Lesscher

Operations Director