Case Study: Jim Lawrence achieves higher conversions and a scalable, easy-to-manage web store with Sana Commerce

How Jim Lawrence Powered Up Their Web Store Through Integration

Jim Lawrence, a family-run maker of handcrafted home furnishings founded in 1993, was already selling extensively online but needed more control, design flexibility and a future-proof IT setup to support further UK and international growth. Ready to replace a bespoke ERP, they chose Microsoft Dynamics NAV and began looking for an e-commerce platform that would integrate tightly with it and scale with the business.

They implemented Sana Commerce integrated with Dynamics NAV, a cost-effective, easy-to-use solution that lets the web team manage 20,000 products (with up to five finishes each) and create custom designs without extra support. The new store improved conversions, streamlined phone and online communication via chat, sped up order processing and delivered a scalable, user-friendly experience that supports ongoing growth.

Jim Lawrence

Marta Dyer-Smith

E-Commerce Manager