Case Study: J.A.K Marketing achieves smarter growth with Sana Commerce

How J.A.K Marketing Used Sana Commerce Insights to Transform Fragmented Data into Smarter Growth

J.A.K Marketing, a trusted supplier with growing digital demands, needed a better way to make sense of fragmented customer and product data across online and offline channels. The company wanted to improve its B2B e-commerce experience, support a planned product recommender, and better understand customer behavior such as ROPO activity, while using Sana Commerce as its digital commerce platform.

Sana Commerce implemented Sana Commerce Insights (SCI), giving J.A.K Marketing real-time, clear data to understand not just what was happening, but why. With SCI, the team could identify zero-result searches, track offline ordering behavior, spot product content gaps, and segment customers and products more effectively, enabling faster decisions and smarter growth.

J.A.K Marketing

Adam Swann

Data Architect