Case Study: HydroGarden achieves faster order processing and over £1M in online revenue with Sana Commerce

How HydroGarden Made Buying Online Easier for Their Clients

HydroGarden is a UK-based B2B wholesaler and distributor of hydroponic products operating since 1996. When replacing their ERP they also needed a future-proof e-commerce platform: their previous web store was slow (orders could take up to 30 minutes to process), which discouraged customers and hampered online sales.

They implemented Sana Commerce integrated with Microsoft Dynamics NAV, enabling immediate order processing and a smoother online buying experience. The web store now generates roughly £250,000 per month (exceeding £1 million in under five months), with order values up 58% and volumes up 31% year‑on‑year, while freeing inside sales and marketing teams and supporting 24/7 international ordering.

HydroGarden

David McFall

IT Manager