Case Study: Grafityp achieves fulfillment excellence with Sana Commerce

How Grafityp Achieved Fulfillment Excellence With Integrated E-Commerce

Grafityp UK Ltd., a 65-year-old manufacturer and distributor of self-adhesive sign-making films and print media operating across the UK and Ireland, needed to replace a fractured online presence—two separate sites split between sales and marketing—that caused manual rekeying, poor administration, and limited mobile capability. With next‑day, JIT delivery reliant on accurate, real‑time data, the new web store also had to integrate seamlessly with their SAP Business One ERP while attracting new customers and reducing internal workload.

Grafityp selected Sana Commerce for its real‑time integration with SAP Business One and user‑friendly tooling for marketing. The new site delivered near‑instant transactional visibility, eliminated sync delays, and was easy for marketing to manage, leading to immediate customer uptake (first order within hours). Post-launch metrics show lower bounce rates, higher mobile usage, improved conversion, and about 100 new customers per week—50% coming through the Sana store versus 20% the prior year—while providing a future‑proof e‑commerce platform.

Grafityp

Dave Bragg

IT Manager