Case Study: General Devices achieves increased revenue and satisfied customers with Sana Commerce

How GD Made Life Better For Clients And Employees With An Integrated Web Store

Gezondheidsdienst Voor Dieren (GD) is a leading veterinary laboratory in Deventer, Netherlands, handling about 4 million lab reports a year. To make sample collection easier for clients, GD needed a reliable web store for supplying tubes, needles and other materials; their existing store lagged, was often unavailable and couldn’t display proper product images or information, so replacing it became a business-critical priority.

GD selected Sana Commerce for its out-of-the-box B2B e‑commerce that integrates directly with Dynamics AX, enabling real-time product images and information, eliminating double data entry and minimizing customization. The new store improved employee efficiency and warehouse operations, stopped customer complaints, and reversed declining sales—resulting in higher revenue, happier clients, and better purchasing guidance through accurate product content.

General Devices

Bert de Lange

Sector Manager and former Head of Marketing