Case Study: Food & Dairy Co achieves more efficient customer service and greater online growth with Sana Commerce

How Food & Dairy Co drove customer adoption by 82% with Sana Commerce

Food & Dairy Co, a food distributor, needed to reduce pressure on its customer service team and improve the customer ordering experience. The company was dealing with a two-hour order surge and inefficient man-hours, while also looking for a way to help customers discover more of its 400-SKU range. Food & Dairy Co chose Sana Commerce and its ERP-integrated e-commerce solution to address these challenges.

With Sana Commerce, Food & Dairy Co launched an easy-to-use web store that became a single source of truth for customer orders and product information. The result was less call volume, more meaningful customer interactions, better product exploration, and improved workflow efficiency. During implementation, the team reduced order processing from 500 orders a day to 120, while also enabling smoother remote work and stronger customer service overall.

Food & Dairy Co

Daniel Wickman

Chief Financial Officer