Case Study: Fastparts achieves rapid e-commerce adoption and streamlined peak-season fulfillment with Sana Commerce

How Fastparts Modernized Their Traditional Family Business

Fastparts, the parts division of family-owned agricultural machinery maker Farmhand, supplies components to some 450 dealers across the UK and Ireland. Heavy reliance on phone orders and in‑house printed catalogs left the business overwhelmed during the May–September peak season and struggling with out‑of‑date marketing materials and delayed dispatches.

Fastparts implemented Sana’s B2B e‑commerce integrated with Microsoft Dynamics NAV to provide real‑time stock and pricing and an online ordering channel. Within months about 30% of orders were processed online, visibility for sales reps and customers improved, and the company reported faster service, higher productivity and plans to expand platform use and data-driven enhancements.

Fastparts

Sinead Scrivener

Parts Director