Case Study: Fagron achieves rapid international online sales growth and product information accuracy with Sana Commerce

How Fagron Safeguards Product Information Accuracy

Fagron is an R&D specialty‑pharma company active in 32 countries that supplies customized medications to pharmacies, hospitals and clinics. Facing a single‑country web store that was hard to translate and unable to serve as an information portal, Fagron needed a multilingual e‑commerce solution that could deliver extensive, accurate product documentation to its global customers.

Fagron chose Sana Commerce for its native integration with Microsoft Dynamics NAV, enabling product information and orders to flow directly from NAV, improved search and consistent branding. The result: always‑up‑to‑date product documentation, streamlined order processing, 14 sales portals launched (12 within one year) and online order penetration of 5–40% per country, surpassing initial sales expectations and boosting efficiency.

Fagron

Karel Jutte

Global Application Portfolio Manager