Case Study: Docherty Group achieves a competitive edge and boosts B2B sales with Sana Commerce

How Docherty Group Retained Its Competitive Edge with E-Commerce

Docherty Group, a UK and Ireland manufacturer and distributor of flues, chimneys, wood-burning stoves and biomass appliances serving registered installers, faced a market shift toward online buying and the need to provide 24/7 access to detailed product specs and a comprehensive catalog. The company wanted to generate new inbound enquiries by allowing guest access to its catalog while retaining personalized B2B service, and needed a scalable e-commerce solution that integrated with its existing SAP Business One ERP.

Docherty chose Sana Commerce, an SAP‑certified e-commerce platform, implementing a single‑stack solution that went live in seven consulting days and leverages SAP Business One as the single source of truth. The web store provides round‑the‑clock catalog access for clients and guests, account, order and invoice visibility, and supports field sales — all with minimal IT upkeep (around 30 minutes/week). The omnichannel setup improved sales efficiency, supported growth plans and helped Docherty retain its competitive edge.

Docherty Group

Paul Sykes

Group MIS Manager