Case Study: Copagro cuts sales team workload and order errors — €40,000/day online revenue with Sana Commerce

How Copagro reduced its sales team’s manual workload and lowered its order error rate

Copagro is a leading paint and decoration distributor in the Benelux (30% market share, 175 outlets, €350M revenue) serving wholesalers and professional painters. To remain market leader in a traditional, price‑squeezed industry it set out to digitize—reduce its sales team’s manual workload and order errors, improve customer service, and expand from B2B into direct B2C sales.

Copagro implemented Sana Commerce fully integrated with Microsoft Dynamics NAV (and linked its PIM, EZ‑base), bringing real‑time ERP data and customer‑specific pricing, packaging and documents into the web store and enabling online marketing. The web store now generates about €40,000 daily (≈40 orders/day at €1,000 avg), cut phone inquiries dramatically, reduced order errors and complaints, automated order processing, and lightened the sales team’s workload.

Copagro

Gaétan le Fevre

Managing Director