Case Study: Broekhof achieves unexpected new customers and increased orders with Sana Commerce

How Broekhof Attracted Unexpected New Clients With an Integrated Web Store

Broekhof is an international supplier of packaging and decorative materials for the floral and plant industry, with over 40 years’ experience and a catalog of more than 9,000 products. Despite using Dynamics NAV, customers could only order by phone or email, which led to stock inaccuracies, manual price adjustments and missed sales — prompting Broekhof to seek an integrated e-commerce solution.

Broekhof implemented Sana for a real-time, fully integrated web store tied to Dynamics NAV, including customer‑specific pricing and a customizable online catalog. The new store attracted unexpected new clients, increased repeat purchases and order volume (including outside office hours), and delivered a full return on investment within one year.

Broekhof

Gerard Wijma

Director of Finance and Operations