Case Study: Alko Distributors achieves e-commerce growth and reaches more customers with Sana Commerce

How Alko Distributors Achieved Big Results With a Small Team

Alko Distributors is a family-owned, off-price specialty retailer founded in 1975 that serves the Mid-Atlantic region. Wanting to engage customers beyond their brick-and-mortar stores, the small team was cautious about launching e-commerce because of concerns over platform reliability and the labor intensity they’d seen at other online retailers—even though their Dynamics NAV + LS Retail POS setup already gave them strong, real‑time inventory and sales visibility.

They chose Sana Commerce for its full, certified integration with Dynamics NAV and its low hands‑on maintenance, enabling a fast, straightforward build with responsive support. The result is a clear, user‑friendly web store (store locator, faceted search, zoomable product images) that extends Alko’s reach and sales without expanding staff—leaving the company satisfied with both the platform and the service.

Alko Distributors

Barry Kozlowski

Vice President