Case Study: B2B Pharma Enterprise achieves customer base growth and cost-efficiency with Sana Commerce

How a B2B pharma enterprise expanded and evolved its customer base with e-commerce

B2B Pharma Enterprise, a pharma company expanding into international B2B sales, needed a more efficient way to manage orders and support growth. Before working with Sana Commerce, the customer care team had to manually amend nearly 80% of orders before sending them to fulfillment, creating delays and limiting customer-facing time.

Sana Commerce implemented an ERP-integrated e-commerce platform that eliminated manual order entry, reduced customer care workload, and gave customers the ability to place and manage their own orders. The result was improved sales productivity, stronger online presence, better cost-efficiency, and increased confidence in web store data, with the platform scalable enough to support expansion into 20 to 30 countries.