Case Study: Grafityp achieves higher online conversions and more new customers with Sana Commerce

Grafityp boosts online sales with Sana Commerce and 37% new customers buying online

Grafityp, a manufacturer and distributor of self-adhesive sign making products, faced the challenge of managing two separate websites for sales and marketing. Their outdated e-commerce solution was not mobile-friendly and required significant manual effort, leading to rekeying errors. They sought a new web store integrated with their SAP Business One ERP to unify their online presence and attract new customers, ultimately partnering with Sana Commerce.

Sana Commerce implemented its integrated web store solution for SAP Business One, providing real-time data synchronization and a user-friendly platform for the marketing team. This resulted in a greatly improved customer experience and measurable business impact for Grafityp. The company saw a 37% increase in new customers buying online, a lower bounce rate, and higher conversion rates, future-proofing their online sales channel.

Grafityp