Case Study: Fagron expands global online pharmaceutical sales with Sana Commerce

Fagron launches 12 global web stores in 1 year with Sana Commerce

Fagron, a global pharmaceutical company specializing in customized medication, faced the challenge of improving its international online presence. Its existing web store was built for only one country, creating technical difficulties for global expansion and failing to provide the extensive product documentation its customers required. Fagron turned to Sana Commerce and its Sana Commerce Cloud solution to build a compliant and informative global e-commerce platform.

Sana Commerce implemented an ERP-integrated web store solution that connected directly with Fagron's Microsoft Dynamics NAV system. This provided multilingual and multicurrency capabilities, ensured always up-to-date product information, and created a seamless, compliant ordering experience. As a result, Fagron launched 12 international web stores in just one year. The Sana Commerce solution drove unexpectedly high results, with online sales now accounting for 40% of Fagron's global orders.

Fagron