Case Study: Diversey doubles order frequency and scales multicountry e‑commerce with Sana Commerce

Diversey - Customer Case Study

Diversey, a global cleaning and hygiene provider founded in 1923 that serves hospitality, healthcare, retail, facility management and food & beverage sectors, needed a new multicountry e‑commerce platform after an acquisition and internal restructuring made their previous solution untenable. The company required a scalable solution that preserved customer data and history, supported country‑specific ERP processes, and improved transparency and customer satisfaction across Europe.

Sana Commerce provided an out‑of‑the‑box, customizable e‑commerce solution and rollout framework that enabled nine web stores to go live in 2020 (starting in Switzerland and France) despite COVID‑19. The new platform doubled customer order frequency, earned a 4.25/5 customer satisfaction rating, reduced churn by more than 25%, and prompted requests to expand to additional countries.

Diversey

Rob Hoogendijk

E-Commerce Manager