Case Study: Century Martial Arts achieves 40% B2B online adoption with Sana Commerce

Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business

Century Martial Arts, a world leader in martial arts supplies founded in 1973 and selling over 11,000 SKUs, needed to replace a legacy, security-prone e-commerce setup with a faster, more flexible solution that could support both B2B wholesale and B2C retail, mobile responsiveness, and customer-/volume-specific pricing — all on a tight timeline ahead of the holidays.

Working with Sana Commerce and Dynamics partner RSM, Century launched a Dynamics-integrated web store in 90 days that included a custom price-caching solution to avoid ERP bottlenecks. Page loads became up to 10x faster (down to ~2 seconds), online orders now account for over 40% of wholesale B2B business and ~25–30% of B2C sales, and the company saw reduced call-center load, fewer order errors, improved SEO and marketing, and stronger customer adoption.

Century Martial Arts

Mike Maloney

VP of Technology