Case Study: Alta Cycling Group achieves seamless ERP-connected B2B e-commerce with Sana Commerce

Alta Cycling Group - Customer Case Study

Alta Cycling Group, a premier cycling company selling bicycles, parts, and accessories to retail dealers, needed a B2B e-commerce solution that could work seamlessly with its soon-to-be-deployed Microsoft Dynamics ERP. Its legacy platform and ERP were not communicating, creating concerns about inaccurate stock information and forcing the IT team to spend too much time maintaining the site; Alta Cycling Group turned to Sana Commerce for help.

Sana Commerce delivered an integrated e-commerce solution built to sync with Microsoft Dynamics, giving Alta Cycling Group a modern customer portal with up-to-date inventory and order status. The result was a more functional web store that reduced IT oversight and shifted more ownership to the sales team, while improving stability and ensuring the online experience matched the company’s operational needs.

Alta Cycling Group

Eric Denson

IT Manager