Case Study: Schwebel’s Bakery achieves nearly 100% on-time deliveries and higher driver productivity with Samsara

The Schwebel Baking Company - Customer Case Study

Schwebel’s, a fourth-generation, Ohio-based baker founded in 1906, now distributes roughly 4 million pounds of bread and buns each week across a multi-state area using a large fleet (78 tractors, 105 trailers and hundreds of route trucks). The company needed to maximize driver productivity and reduce costly, unpredictable route delays caused by unplanned detours — yet their legacy GPS only synced via Wi‑Fi and provided visibility after routes were complete, preventing timely intervention.

After trialing and adopting Samsara’s fleet platform, Schwebel’s installed vehicle gateways for live-to-the-second GPS, plus Messaging, Routing and Time-On‑Site reporting. Dispatchers now communicate with drivers in real time, update ETAs, and proactively notify sales agencies; historical reports identify repeat issues for coaching. The result: smoother operations, far less dispatcher phone time and nearly 100% on‑time deliveries, delivering strong productivity gains and ROI.

Schwebel's Bakery

Adam Schwebel

Vice President of Operations