Case Study: Sunrise Produce achieves $250,000 in fleet savings and improved product quality with Samsara

Sunrise Produce - Customer Case Study

Sunrise Produce is a Southern California wholesale produce distributor that started in 1991 and now operates a 44-vehicle fleet with 150 employees. Facing heavy regional congestion, rising overtime, manual route planning in spreadsheets, limited visibility into driver activity, and no real‑time temperature monitoring, the company needed an easy-to-deploy solution to improve route efficiency, curb labor costs, and protect product quality.

Sunrise deployed Samsara’s plug‑and‑play fleet telematics and environmental sensors, giving real‑time GPS, Time on Site reporting, historical trip data, and second‑by‑second temperature logs. The result: average route time fell by 47 minutes, saving about $50,000 in fuel and $200,000 in driver overtime (roughly $250,000 total), more stops per route and higher profitability, faster resolution of cooler issues, and improved FSMA compliance.

Sunrise Produce

Brady Cushman

Head of IT