Case Study: Markstein Sales Company achieves 83% reduction in at-fault incidents and $100,000 annual savings with Samsara

Markstein Sales Company - Customer Case Study

Markstein Sales Company is a century-old Northern California distributor of Anheuser‑Busch and Constellation beers, delivering over 3.5 million cases annually to 1,500+ customers. After a series of accidents and costly at-fault claims (about 12 per year, $72k–$120k each), the company needed a way to improve fleet safety, protect its branded trucks from false claims, and get driver buy-in for a new safety program.

Markstein piloted Samsara dash cams with a top driver to build advocacy, then rolled them out fleetwide to capture footage for coaching, route adjustments, and quick evidence retrieval. The program drove an 83% reduction in at-fault incidents (258 consecutive incident-free days), faster claim resolutions (one $12k claim accepted within 15 minutes), roughly $100,000 saved per year, and stronger driver culture and brand protection.

Markstein Sales Company

Tom Roberts

Director of Operations