Case Study: Allan Reeder achieves safer, more efficient deliveries and BRC temperature compliance with Samsara

Allan Reeder - Customer Case Study

Allan Reeder is a family-owned London dairy distributor founded in 1971 that delivers 500+ products across 2,000+ deliveries a day with a fleet of 50+ vehicles. To maintain high customer service and protect staff and goods as the business scaled, management wanted to move beyond basic GPS tracking to better manage deliveries, temperature-sensitive stock, and driver safety.

Working with Samsara, Allan Reeder deployed real-time vehicle tracking and proximity dispatching, dual-facing dashcams with Safety Inbox video review, and environmental monitors for end-to-end temperature logging. The platform enabled instant customer updates and smarter dispatching, helped the company pass its BRC audit by proving temperature compliance, drove a marked reduction in safety incidents (their best year for accidents), and cut costs and reputational risk — with plans to expand into routing, dispatch and fuel monitoring.

Allan Reeder

Ben Reeder

Head of Marketing