Case Study: Abbey Travel achieves £60K insurance savings, improved safety and real-time customer service with Samsara

Abbey Travel - Customer Case Study

Abbey Travel is a UK family-run passenger transport operator with a fleet from 16‑seat minibuses to 74‑seat double-deckers. Facing a shifting market, the company needed to modernise operations, improve safety and offer better customer service, so it vetted telematics providers and chose Samsara for its comprehensive safety technology, real-time tracking and integration capabilities.

By deploying Samsara hardware and using its open API, Abbey Travel gained intelligent dash cams and a reliable “helicopter view” GPS dashboard, enabling faster incident claims (within the Golden Hour), clearer driver protection, and real‑time dispatching. Results include a >£60K reduction in insurance premiums, higher customer satisfaction from accurate ETAs and rapid responses, improved efficiency via Coach Manager integration and idling reports, and stronger tender wins — with Abbey now trialling additional Samsara products.

Abbey Travel

Steve Woodall

Transportation Manager