Case Study: SXSW achieves scalable real-time IT asset tracking and eliminates lost gear with Samanage

Samanage Changes SXSW’s Tune on IT Asset Management

South by Southwest (SXSW) is a year‑round technology and events organization that transforms into a city‑wide music, film and interactive festival each March—drawing about 32,000 registrants. The IT and technical production teams had been managing thousands of internal and vendor assets with spreadsheets, which left no clear chain of custody, little scalability between office and festival operations, and no efficient way to track moving equipment, volunteers or vendors.

SXSW deployed Samanage to tag, monitor and manage assets with check‑in/check‑out workflows, daily client inventory snapshots and customizable fields to scale per event. With hands‑on support during integration, the team gained real‑time visibility, eliminated routine manual updates, improved asset allocation across venues and greatly reduced lost equipment—reporting no internal losses since adopting Samanage.

SXSW

Sage Fly

Technical Production Manager