Case Study: JetBrains achieves 1650% growth in non-brand position one rankings with SALT.agency

JetBrains increases non-brand position one rankings by 1650% with SALT.agency

JetBrains, a global software company, faced a challenge with its Qodana static code analysis platform, which had limited standalone visibility and strong competition in the market. To support enterprise sales and drive trials, they needed to build non-brand awareness and establish Qodana as a credible authority. They engaged the vendor SALT.agency to develop a scalable organic growth strategy.

SALT.agency implemented a structured content and SEO strategy, beginning with the creation of a comprehensive Static Code Analysis Guide to capture top-of-funnel demand. They improved site-wide crawlability and internal linking while adapting their approach to work with limited development resources. This work dramatically increased non-brand visibility, resulting in a 1650% increase in position one rankings and a 68% year-over-year increase in non-brand clicks.

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