Case Study: JetBrains achieves up to 40% growth in non-branded organic traffic with SALT.agency

JetBrains grows non-branded organic traffic by 40% with SALT.agency

JetBrains, a developer-founded software company, approached SALT.agency with a challenge: its product-focused SEO and content strategy was limiting growth. With minimal prior SEO investment, the company relied heavily on branded search and was failing to attract new audiences, creating a bottleneck in customer acquisition.

SALT.agency implemented an audience-led SEO and content strategy, shifting the focus to the real-world challenges faced by developers. The solution included technical consultancy, product cannibalization analysis, and close collaboration with JetBrains' internal team. This partnership resulted in a 40% increase in non-branded organic traffic for in-scope products, growth in new-user trials, and a stronger, more scalable foundation for their SEO strategy.

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