Case Study: WestPoint Home cuts product-data tasks from hours to minutes and boosts D2C margins with Salsify

WestPoint Home Grows Alongside Salsify as One of Its Earliest Customers

WestPoint Home, a 200‑year‑old home‑fashion company with 14 acquired brands, needed to modernize its digital shelf as it entered a new era of ecommerce. The ecommerce team was bogged down converting manufacturing data for consumers and manually entering product information across roughly 30 account forms, a slow process that made scaling and consistent brand storytelling difficult.

They implemented Salsify to centralize product data and automate syndication (including to Shopify via API), after an initial learning curve. The platform shortened tasks from hours to minutes, enabled company‑wide rollout, improved D2C control and margin opportunities, and produced digital catalogs that sales reps now use at trade shows, freeing time to further optimize the digital shelf.

West Point Home

Jen Gulley

Director of Ecommerce Sales