Case Study: Wastequip achieves 40% B2B ecommerce growth and reduces time-to-market by 2–4 weeks with Salsify

Wastequip Grows B2B Ecommerce Business 40% With Synchronized Data

Wastequip, a leading North American manufacturer of waste handling and disposal equipment, struggled to present its broad product catalog consistently because multiple divisions used different ERP systems and customers required varied data sets. Previous attempts with other ecommerce platforms failed, leaving the company unable to normalize and syndicate product information across channels.

By adopting Salsify, Wastequip created unified digital catalogs and synchronized data workflows that simplified onboarding and cross-channel publishing. The result: a 40% increase in ecommerce business, faster customer onboarding, and a 2–4 week reduction in time to market as teams could fix issues in minutes and bring new products online more quickly.

Wastequip

Kevin Creese

Ecommerce Manager