Case Study: Wastequip achieves 40% ecommerce growth and saves hundreds of hours with Salsify

Wastequip Builds One-of-aKind Interactive Ecommerce Experience With Salsify

Wastequip, a leading North American manufacturer of waste‑handling equipment, faced a common B2B problem: complex machines with many nested parts and long serial numbers made it hard for buyers to find and order replacement components across 12 brands. The ecommerce team wanted an interactive, organized front end—an exploded parts diagram or shoppable bill of materials—but needed an innovative backend, data model, and automation to present entire catalogs in a searchable, connected way.

By adopting Salsify as its product information platform and integrating Epicor ERP, Wastequip automated product onboarding, taxonomy classification, asset collection, and lifecycle workflows that feed its Wastebuilt.com site. The company launched interactive, shoppable parts diagrams and daily inventory-driven updates, cutting time to market by 2–4 weeks, saving hundreds of hours in manual work, improving product readiness visibility, and driving 40% growth in retail ecommerce in 2020.

Wastequip

Kevin Creese

eCommerce Director