Case Study: VitrA achieves faster time-to-market and reduced manual work with Salsify

VitrA Improves Time to Market and Reduces Manual Work With Salsify

VitrA, Türkiye’s largest producer and exporter of ceramic sanitary ware, faced a slow, manual product-launch process because product content lived across ECM, ERP and DAM systems and varied by category and market. Local teams resorted to spreadsheets or outside agencies to adapt data for regional channels, while headquarters had no visibility — a process that took two to three months to get products ready for market.

By implementing Salsify as a single source of truth (PIM) with syndication, DAM and workflow capabilities, VitrA centralized product information, enabled endpoint-specific transformations, and let regional teams edit local data without changing master records. The result: dramatically reduced manual work, clearer cross-team visibility, and time to market cut from months to “two weeks max,” while improving efficiency and control over product content.

Vitra

Kivanc Incekli

Senior Sales and Marketing Excellence Manager