Case Study: UMA Home Décor achieves faster time-to-market and increased ecommerce sales with Salsify

UMA Home Décor Maximizes Ecommerce Sales With Salsify AI

UMA Home Décor, a 45+-year-old home furnishings brand that supplies retailers like Ashley, HomeGoods, and online channels such as Amazon and Wayfair, faced a severe content bottleneck as it launched roughly 7,500 new items a year (about 1,600 every few months). Each product required up to 20 channel-specific title variations and as many as 150 core properties, and manual processes meant it could take well over nine months to prepare product content, leaving inventory unsellable and limiting ecommerce growth.

UMA implemented Salsify PIM, Syndication, and AI-powered workflows to automate channel-specific title formulas, generate six reusable sentence types for descriptions, create SEO-friendly keywords, and trigger review alerts. The changes reduced content completion from months to weeks, cut the copywriting team to two, freed the team to focus on strategic sales initiatives, and enabled ongoing optimization of legacy content.

UMA Home Décor

Rebekka Meyers

Director of Creative and Content