Case Study: Trademark Global achieves faster time-to-market and same-month sales for thousands of SKUs with Salsify

Trademark Global Improves Time to Market for Thousands of SKUs With Salsify PIM

Trademark Global is a consumer brand supplier that provides an “endless aisle” solution for mass‑market ecommerce, supplying top brands across categories like home, toys, pet, furniture and more. After growing nearly 1,200% over 15 years, the company was managing over 800,000 SKUs and roughly 1 million digital assets—far beyond what its 1999 homegrown product data system could handle. That bottleneck left rich product content unpublished to retailer partners and stretched time to market as ecommerce competition intensified.

Trademark Global implemented Salsify as its enterprise PIM and syndication platform, becoming the single source of truth for product information and enhanced content. The team now launches 300–500 new products a year with 12–20 images per SKU (vs. 8 previously), has syndicated enhanced content for 605 SKUs in six months, and created a micro‑team able to build and syndicate 10,000 SKUs to Wayfair and Amazon in one month. As a result, launches are cleaner and faster, search rank and same‑month sales have replaced previous three‑to‑five‑month delays, and cross‑team SOPs and training have driven broad operational adoption.