Case Study: SMNutrition achieves doubled gross revenue and rapid SKU and market expansion with Salsify

SMNutrition More Than Triples Its SKU Count and Doubles Its Gross Revenue

SMNutrition is a small, digital-first supplement company based in Nashville and Wilmington that struggled to scale beyond 35 SKUs sold primarily on Amazon due to ad‑hoc content processes and a lack of a single source of truth. With a lean team and undefined workflows, the company needed a way to efficiently manage product data and expand into new ecommerce channels.

By adopting Salsify as its commerce experience platform and centralizing content through Salsify Workflow, SMNutrition standardized processes, sped up content updates, and simplified audits. In two years it more than doubled gross revenue, grew SKUs to over 70 while launching four new products a month, expanded to additional marketplaces and into the U.K. and Canada, and positioned itself for further international growth.

SMNutrition

Drew Lewis

Chief Operating Officer