Case Study: Samsonite achieves faster time-to-market and consistent digital content with Salsify

Samsonite Builds a Winning Ecommerce Strategy to Speed Up Time to Market

Samsonite, the century-old leader in luggage and travel accessories, struggled with slow, manual processes that relied on sales teams keeping multiple spreadsheets up to date. That work was time-consuming, error-prone, and pulled resources away from growth, slowing time-to-market and making consistent ecommerce execution difficult.

By adopting Salsify—using templates/exports, integrating with its ERP, and creating a customer-service view—Samsonite automated content workflows and centralized product data. The result: publishing enhanced content in about 15 minutes, faster go-to-market, consistent product information across channels, improved customer service response times, and freed-up staff to focus on higher-value activities.

Samsonite

Meghan O'Keefe

Wholesale Digital Marketing Manager