Case Study: Propper International achieves faster time-to-market — from weeks to hours — with Salsify

Propper International Reduces Time to Market From Weeks to Hours

Propper International, a long-standing manufacturer of tactical, public safety and military apparel, faced slow time to market because product content was managed manually. Smaller retail partners required bespoke spreadsheets submitted by email or portal, forcing Propper’s marketing team to spend days or weeks collecting, compiling and re-creating catalog data with no central system — leading to duplicate work, errors and missed sales opportunities.

By adopting Salsify’s PIM, Syndication and Catalog Sites, Propper created a single source of truth for product data, automated attribute updates and used readiness reports and exports to meet retailer requirements quickly. The change cut spreadsheet turnaround from weeks to 24–48 hours, enabled mass updates across channels (e.g., replacing “tactical” across 9,000 SKUs to comply with Walmart) and improved data accuracy, completeness and consistency for faster, more reliable commerce.

Propper International

Joe Ruggeri

CMO