Case Study: Prestige Consumer Healthcare achieves faster go-to-market and saves 429 hours with Salsify

Prestige Consumer Healthcare Saves Time, improves Go-ToMarket Strategy with Salsify

Prestige Consumer Healthcare, North America’s largest independent OTC and household cleaning products provider, manages more than 30 brands and reported over $1.1 billion in revenue in FY2023. With a single ecommerce digital content manager responsible for hundreds of attributes and digital assets across dozens of retailers, the company struggled with complex multipack cataloging, varying retailer requirements, and time-consuming content syndication.

By standardizing product records in Salsify and using a master SKU list, Prestige simplified multipack categorization, enabled direct retailer connections or zip exports, and published enhanced content and Catalog Sites for partners. The platform accelerated go-to-market timelines (content often live within a day to a week), drove 5,000+ catalog views Jan–July 2023, and is estimated to have saved 429 hours, freeing the team to focus on retailer-specific optimization.

Prestige Consumer Healthcare

Halli Stewart

Ecommerce Digital Content Manager