Case Study: Nestlé Purina achieves 95%+ content health and faster retailer syndication with Salsify

Nestlé Purina PetCare Increases Content Scores With Salsify Workflows and Syndication

Nestlé Purina PetCare, part of Nestlé, sought to keep its product content best-in-class while managing nearly 6,000 products and 104,000 digital assets. Retailers began enforcing a 95% content score across assortments, and Purina’s legacy spreadsheets and portals couldn’t scale or speed up the work needed to meet those evolving PDP requirements.

Purina implemented Salsify to automate cross-team workflows and task assignments, track and approve edits, and directly syndicate updates to retailers like Walmart, Amazon, and Sam’s Club. The change centralized content management, sped time-to-market, preserved content control and SEO, and produced rapid score gains (example: Sam’s Club improved from 87% to 95%).

Nestlé Purina

Charles Turner

Web Content Improvement Manager