Case Study: MSA Safety achieves a consistent online presence and faster time-to-market with Salsify

MSA Safety Secures Its Online Presence With a Consistent Digital Experience

MSA Safety, a global leader in worker safety products since 1914, faced inconsistent online product information across distributors and partner channels—varying copy, substandard images, and data discrepancies that hurt brand consistency. The company initially explored Salsify as an add-on but soon recognized the need for a more strategic solution to manage how its products appeared online.

MSA implemented Salsify as a centralized product data repository, cleaned and standardized its content, and created market-specific digital catalogs to syndicate to partners. The result: uniform product information across channels, reduced partner effort, and a much faster time to market—product pages can now go live on distributor sites the same day as launch.

MSA Safety

Sean Donovan

Digital Channel Manager of the Americas