Case Study: Mars achieves over 200% ecommerce growth and 60,000 hours saved with Salsify

Mars Consolidates Product Data to Reach Over 200% Ecommerce Growth

Mars, Inc., the global maker of brands like M&Ms, Skittles and Twix, faced a growing ecommerce challenge: product data was scattered across multiple systems and markets, making it hard to replicate the in‑store experience online and difficult for employees and retail partners to find consistent, usable product information. The company needed a centralized, flexible platform and a consolidated product catalog that could be used easily across geographies.

By implementing Salsify, Mars built a user‑focused, “internal Google” for product content—streamlining data lookup and management, connecting to 550 retailers in 46 markets, and empowering hundreds of brand champions. The consolidated catalog saved an estimated 60,000 employee hours in 2020 (with account managers saving up to 20 hours monthly) and helped drive improved ecommerce performance, with some markets achieving over 200% growth.

Mars

JJ Schmidt

Director Digital Demand Content