Case Study: Lifetime Brands Europe achieves streamlined content management and expanded online sales with Salsify

Lifetime Brands Europe Finds New Successes With a Single Source of Truth

Lifetime Brands Europe (home to KitchenCraft and 21 other brands) sells roughly 7,000 product lines across 70 markets but was hampered by an unsustainable mix of Excel and SAP for ecommerce. The team spent too much time chasing files and struggled to deliver retailer-specific content quickly, so they needed a centralized system of record to meet partner requirements and scale online.

They implemented Salsify, prioritized Amazon onboarding, and spent two months validating content then testing syncs, enabling quick channel launches and automated daily/weekly content feeds to retailers. The result: faster, consistent content delivery, expanded presence on TMall from 160 to 1,000 products, and a new D2C Shopify site with product updates pushed live within minutes.

Lifetime Brands Europe

Tom Chattaway

Digital Manager