Case Study: Lagardère Travel Retail achieves product data standardization and better supplier collaboration with Salsify

Lagardère Travel Retail Leverages Salsify Product Data Standardization Capabilities

Lagardère Travel Retail is a 171-year-old global travel retailer operating over 2,000 stores across 42 countries, serving travelers in airports, train stations, hospitals and more. With 2.2 million items across diverse channels and suppliers of varying digital maturity, the company faced challenges keeping multilingual, omnichannel product data accurate and compliant with evolving legal and CSR requirements.

By replacing spreadsheets with Salsify PXM, Lagardère standardized product data (including GS1 standards), automated workflows and introduced KPI monitoring to improve collaboration between internal teams and suppliers. The platform enabled richer, category-specific attributes, faster data collection and fewer errors, resulting in higher-quality product pages, a better customer experience and increased sales.

Lagardère

Eric Pichavant

Head of MDM Department