Case Study: KIND achieves a 10% sales lift at Kroger and boosts product content compliance with Salsify

KIND Leverages the Salsify GDSN Data Pool To Achieve Success With Kroger

KIND, the popular snack brand known for bars made from real ingredients, faced persistent challenges getting accurate product information onto Kroger.com because Kroger pulls supplier data from the GDSN. The GDSN fields were hard to interpret, small formatting errors (like a stray comma) could prevent data loads, and KIND had to manually review SKUs and wait for Kroger to pull updates, which left product pages outdated and inconsistent.

KIND implemented Salsify’s PIM with a GS1‑certified GDSN Data Pool and product content syndication to centralize data, automate submissions, and validate content before sending. That eliminated manual errors, kept retailer feeds current, and streamlined workflows across teams. Results included a 10% sales lift on Kroger, bullet-point compliance rising from 17% to 96%, image compliance improving from 57% to 90%, and faster, more reliable PDP updates.

KIND

Danielle Mytrohovich

Product Experience Manager