Case Study: Kids2 achieves faster go-to-market and improved digital shelf outcomes with Salsify

Kids2 Drastically Improves Digital Shelf Outcomes With Salsify

Kids2, an Atlanta-based designer and manufacturer of infant and toddler products (including Ingenuity, Bright Starts and Baby Einstein), sells nearly 1,000 SKUs across 90+ countries and 80+ digital channels while managing over 75,000 digital assets. The team struggled with constant SKU updates, differing and frequently changing retailer requirements, limited visibility into live retail pages, and the manual effort of uploading content to multiple retailer portals.

Since 2014 Kids2 has used Salsify as a centralized source of truth—leveraging flexible data models, 20 digital catalogs, automated syndication and a Smartcat integration for translations—to bulk publish and push daily updates to retailers. The result: far faster go-to-market (new images live in under 30 minutes vs. days or weeks), improved content governance through product-page and brand-compliance reporting with custom grades, broader channel coverage, and measurable time savings and efficiency gains across 300 global users.

Kids2

Julia Riley

Digital Merchandiser