Case Study: Intertape Polymer Group achieves eCommerce efficiency from months to minutes with Salsify

IPG Boosts Ecommerce Platform Efficiency From Months to Minutes

Intertape Polymer Group (IPG) is a global packaging and tape manufacturer with about 3,600 employees that supplies a wide network of distributors. As distributors moved into e-commerce, IPG struggled to share accurate product information: legacy spreadsheet processes, manual reporting, and disparate data from multiple acquisitions meant fulfilling data requests could take months, creating a bottleneck for customers and internal teams.

IPG implemented Salsify’s CommerceXM/PIM to centralize product data, standardize formats, and automate distribution to partners’ channels. The platform turned a months‑long process into minutes, enabling faster, more reliable product feeds, improving collaboration with distributors, and accelerating IPG’s ecommerce capabilities.

Intertape Polymer Group

Erica Medcraft

Senior Marketing Manager