Case Study: Intertape Polymer Group achieves Walmart GDSN setup in 45 hours with Salsify

Intertape Polymer Group - Customer Case Study

Intertape Polymer Group, a global manufacturer of tapes, films, and fabrics founded in 1981 with headquarters in Montreal and Sarasota, needed to list several in-store items with Walmart under an urgent 48-hour deadline. The company could not meet Walmart’s requirement because it did not have a Global Data Synchronization Network (GDSN) data pool for in-store listings.

Salsify stepped in to provide the required GDSN connection and synchronize the product information to Walmart, completing the work in 45 hours. As a result, Intertape can now manage both in-store and online product data in Salsify’s unified platform, streamlining syndication and marketing content management.

Intertape Polymer Group